• Gillam Center for Entrepreneurship (GCFE)
  • Center for Inclusive Music Engagement (CIME) & JMUKE
  • Community Service Learning (CS-L)
  • Center for Multicultural Student Services (CMSS)
  • Center for Global Engagement & Study Abroad (CGE)
  • JMU Esports


  • Harrisonburg Downtown Renaissance (HDR)
  • Campus Cookies
  • NextGen Aviators: Dynamic Aviation
  • First Lego League
  • Charlee Rose Boutique
  • Green Hummingbird Fair Trade Clothing
  • Plant Life
  • DL Shipp Farm
  • Ten Thousand Villages
  • SKS Artworks – Henna


  • Virtual Reality (1104)
  • Collaborative Art Piece (1150 – Lab)
  • Arcade (Tank)


  • Caitlin Fernandez
  • Ebony Nicole
  • JMU State of Mind
  • Dad Bod & The Father Figures

Friday, September 2, 2022

Newman Lake
Lakeview Hall
298 Port Republic Rd

Rock the Lake is a Music Festival for all JMU students, faculty/staff, and community members. Bring your friends and family for a night to remember!

The concert and other activities will start at 4pm just outside of Lakeview Hall. Come meet some of our community partners at our local vendors’ market, discover opportunities through our campus partners, or explore new technologies through flight simulators and virtual reality. Other activities include henna tattoos, prize wheels, scavenger hunts, a photo booth, and more!

We will have local bands and musicians playing throughout the evening on our outdoor terrace. There is lots of space to relax by the lake, so bring your blankets, chairs, and good vibes!

Vendor Market

Come prepared with cash or credit card for the following local vendors:

  • Buendedi
  • Charlee Rose Boutique
  • D.L. Shipp Farm
  • Global Prints
  • Green Hummingbird Fair Trade Clothing
  • The Plant House: Plant Life Indoors
  • Ten Thousand Villages


 Come check out opportunities within and around the building that are designed to introduce you to JMU X-Labs programming!

  • Live Concert
  • Flight Simulators
  • Henna Tattoos
  • Musician Table
  • Photo Booth
  • Video Games
  • Virtual Reality
  • X-Labs Table



  • Bring a picnic lunch (don’t forget your blanket and chairs)
  • Order delivery food to our drop off/pick up station
  • Pick up food from a local restaurant in Harrisonburg #shoplocal
  • Eat at Lakeside Café across the Lake

Starship Robots (On Campus delivery robots): Chips Market, Starbucks, Java City, Freshens, Lakeside Cafe, Dunkin Donuts, Steak ‘n Shake, PC Wings, Burger Studio – Festival, and Cheese Please – Festival

GiddyUp Courier: Cuban Burger, Grilled Cheese Mania, Clementine Cafe, Billy Jacks, Bella Luna, Bella Gelato and Pastries, Latin’s Flavor, Taj of India, Urgies Cheesesteaks, Dukes Bar and Grill, Mashita, La Morena

DoorDash’s Local Eats: Taste of Thai, Grilled Cheese Mania, The Galley, Magnolia’s, Urgies Cheesesteaks. They also have Golden China, Chick-fil-A, Chipotle, Taco Bell, McDonald’s, Dairy Queen, Five Guys, Buffalo Wild Wings, and Popeyes

GrubHubBilly Jack’s Wing, Panera, Qdoba, Jersey Mikes, Firehouse Subs, Potbelly Sandwich Shop, Great Wok, Tropical Smoothie Cafe, Popeyes, Five Guys, Sakura 10, O’Charleys, and Your Pie Pizza

Early Bird Registration Starts August 15th

Calling all JMU Students, Faculty and Staff!

The first 100 people to register get a Rock the Lake water bottle, JMU X-Labs swag, and a reusable shopping bag for our Local Vendors Market! Just make sure you check in at our welcome table.

Follow us on social media for updates on Rock the Lake!


Charlee Rose Boutique
Green Hummingbird
Buendedi: Business built on love